Meet Kayode Ewumi, British/Nigerian man behind hottest internet meme

The meme has become the current hottest meme on the internet, infact you can't scroll through Twitter or Instagram without coming across the meme.

His name is Kayode Ewumi, and he is a British/Nigerian actor.


Kayode was born on 2nd November 1993 in the Elephant and Castle district of London, the middle child in an Anglo-Nigerian family.

Kayode Ewumi created the character on the now-defunct platform Vine in 2015. Soon after, it became the main character to #HoodDocumentary, a mockumentary following Safe’s road to rap stardom. “I did a Vine I wasn’t happy with, and T was like, ‘Why don’t you just try you stalling the car?’” Ewumi told BuzzFeed in Jan. 2016. “And I said ‘roll safe’ to some imaginary youngers. I took off my shirt, had the chain on, and it happened. We did another video with him, and this character was forming.” Roll Safe has gone viral in the past, but now that the U.S. has embraced the London act, it’s definitely left a bigger mark.

The meme is called roll safe

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